Here’s why Snapchat may be best social tool today

Here’s why Snapchat may be best social tool today

NEW YORK: At a time when people struggle with a seemingly diminishing attention span, Snapchat could be the best form of communication but its overuse could make you addictive, researchers say.

“For certain people, Snapchat enables them to overcome communication apprehension by using a different means of communication where they do not have a threat in their face. At the same time, there are people who are addicted to it,” said graduate student JJ Delacruz at Texas Tech University.

For the study, researchers recruited students in the College of Media and Communication through the department’s Sona survey system, where students earn extra credit in certain classes for participating in online surveys.

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6 ways Facebook, Twitter, Snapchat have copied each other

6 ways Facebook, Twitter, Snapchat have copied each other
Twitter swaps Stars for Hearts
Facebook introduces Livestreaming
Twitter’s autoplay videos
Instagram Hashtags
Facebook Code Scanner
Stories

6 ways Facebook, Twitter, Snapchat have copied each other

There are quite a few big players in the world of social media apps and services, such as Facebook, Twitter, Instagram and Snapchat. But even though all these services have multiple unique features of their own, they don’t shy away from copying some features (especially the most popular ones) from their rival services and implementing them as their own. For instance, Facebook-owned Instagram has been trying to imitate Snapchat’s features for quite a few past months. Want to know more? Here are some ways big social media platforms have copied a feature or two from their rival(s).

Twitter swaps Stars for Hearts

Facebook and Instagram had been going crazy with ‘Hearts’ for quite some time, and Twitter finally decided to join in as well. The microblogging service ditched the ‘Stars’ it used for favourites and replaced them with hearts.

Facebook introduces Livestreaming

Twitter’s Periscope has become really popular for its livestreaming ability. The app reportedly boasts of 10 million users who watch 40 years worth of live videos on it daily. Facebook saw the huge potential and launched its own version of livestreaming functionality for its billion-plus users.

Twitter’s autoplay videos

Seeing how Facebook’s autoplay videos were doing, Twitter rolled out a similar functionality that allows users to watch videos that play automatically when scrolled down.

Instagram Hashtags

You know how hashtags work on Twitter, but Instagram has made them popular.The platform recently launched a new ‘Explore’ tab that allows users to look for content based on hastags they’ve used. This is quite similar to Twitter’s trending feature.

Facebook Code Scanner

Snapchat has made it really convenient and easy for users to add other people as their contacts by just scanning the account code. Facebook lifted the nifty feature as well, launching ‘Code-Scanner’ for its Messenger app.

Stories

One feature that nearly all big platforms have copied from Snapchat is ‘Stories’. It was first copied by Instagram, with stories having a validity of 24 hours. Soon after that, WhatsApp also introduced the feature. And now, Facebook has Stories as well.
6 ways Facebook, Twitter, Snapchat have copied each other
Twitter swaps Stars for Hearts
Facebook introduces Livestreaming
Twitter’s autoplay videos
Instagram Hashtags
Facebook Code Scanner
Stories

They also administered the survey to those who responded to requests through TechAnnounce — the official email announcement/communication method for Texas Tech University — totalling almost 500 students altogether.

The survey asked students who use Snapchat about their reasons for using the medium, including needs and motivations.

It also asked about general social media use motivations, such as personality characteristics and what made them tend to gravitate toward Snapchat as a social medium. It also asked questions to help researchers analyse differences between males and females.

The brevity of Snapchat posts was a key factor for two big reasons.

One, people using Snapchat felt much more trustworthy with how they shared content with others. Two, because the content disappears quickly, users are able to share their lives and don’t feel the pressure to present themselves in any extraordinary form — they can just be their normal, real self, researchers said.

“They thought that was a good way to maintain ties with people they were already very close with, interpersonally,” Delacruz said.

The researchers also mentioned that Snapchat can be a useful tool to help overcome apprehension about communicating on a public forum, it can also swing the other way and become addictive.

“Knowing their motivations would definitely help people who advise those with the addiction. It can help them have a better understanding of how to be confident and effective communicators,” the graduate student added.
Source by:gadgetsnow
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